If you’ve been paying attention to the latest skin care trend to date, you’ve likely spotted the name of SkinCeuticals.
The company has been building its name around the concept of using skin care products that have “natural” ingredients.
The product line, which will be launching this month in New York, will be called SkinCecuticals, and it’s being billed as “skin-friendly and dermatologist-tested.”
The line is also going to include two skin-friendly lip balms and two lip balm-infused cream essences.
The brand is aiming to be “skin friendly and dermatologists tested.”
The company was founded by three former beauty pros: Sarah Schulman, the brand’s CEO, has been a beauty blogger since 2011, and has previously worked as a dermatologist in China and in the US.
She is also a professor at the College of Cosmetic Sciences at the University of Southern California.
Schulmans brother, Daniel Schulmann, has also been a celebrity makeup artist for over a decade, starting in the 1990s.
The Schulmen brothers launched their company, Schul’s Beauty, in 2006.
The brand’s founder, Sarah Schulzman, also has a degree in dermatology from the University Of Southern California, and was the lead author of a 2016 study about the effects of sun exposure on skin.
She says that the brand is “totally committed to dermatology and skin care, and to making sure that our products are dermatologically tested and scientifically proven.”
Schulzman told me that the line will offer a variety of products, including sunscreens, facial moisturizers, and essences that are “made with natural ingredients and proven to protect skin from harmful UV rays and the effects that it’s subjected to from environmental and social factors.”
The company is also launching two “skin care products,” one with a “tinted moisturizer” and the other “skin toner,” that are intended to help reduce skin pigmentation and wrinkles.
She said that the sunscrub and toner will both be made from “natural ingredients” and are “all about nourishing skin,” but that the moisturizer will be “made specifically for sensitive skin.”
The products will be available in three varieties: the suncream and the toner.
The suncream will have three ingredients: rosehip seed oil, a “rich, green, natural ingredient” that is “rich in antioxidants and vitamin E,” and vitamin C, which is “one of the strongest skin care antioxidants.”
The toner is a “healthy-skin-softening product,” and is also made with rosehip oil, with “naturally sweetened honey, coconut oil, and rosemary.”
The Suncream and The Toner are made from rosehip, honey, and coconut oil.
The ingredients list is a bit lengthy, and I was able to dig through the ingredients list of the Suncream only to find that there is only a small amount of honey in it, and the coconut oil and rosehip are not included.
So I couldn’t even find the coconut or rosemary, but the rest of the ingredients in the Suncreens are there, which may be why the Sun cream doesn’t include a lot of honey.
The toners are made with coconut oil; the ingredients are coconut oil (rosehip), honey, rosemary oil, natural vitamin C (naturally-sweetened honey), and vitamin A (nourishing plant essential oil).
The company is hoping that the product line will be a “natural alternative” to the new wave of skincare brands that are trying to make a buck on the back of the sun.
They have already had success with their products in the United States, but I’m hoping that SkinCeeuticals will be able to expand internationally as well.
The company has partnered with Sephora and Ulta to launch SkinCeramics in the UK, and is now planning to launch it in the U.S. as well as China.
I reached out to Schulzmans brother Daniel for comment, and he said that Skinceeutical will continue to work on the products as they are launched, but he will be looking to partner with brands like MAC, Clinique, and Urban Decay to expand the product range.
“We will continue making innovative and clinically tested products that work on skin, that are nourishing, and that are made by dermatologists and skin-care experts,” he said.