When you’re looking for makeup, you’ve probably been tempted to go to the Sephora, Ulta, or the Urban Outfitters.
But what about the one in your neighborhood that specializes in making the perfect, eye-catching, and affordable makeup?
That’s the beauty of the cosmetics aisle, which is where you can find products from brands like Lorac, MAC, and other big names like Sephort, and even the occasional indie beauty brand.
Here are 10 tips for getting the most out of your cosmetics purchases.
Use the most expensive cosmetics.
The best way to save money is to go with the most affordable brands, says Brand Ambassador Kristina.
You can shop online for the most inexpensive makeup, which includes products like lip gloss, concealer, and eyeliner.
“The best brands are always selling at lower prices, which gives you the flexibility to get more bang for your buck,” she says.
“And you can always save money if you don’t want to go out to a full-service makeup counter.”
Get your favorite beauty brand’s eye makeup samples.
The most common way to buy makeup at Sephorbs is to take a sample home with you to use on your face.
If you can’t afford to go shopping in person, you can grab samples at beauty stores, where you’re guaranteed to get a good deal.
Makeup artist and makeup enthusiast Kari Gaffney recommends purchasing a makeup sample box from Sephoryard, which will usually have at least five products.
She also recommends purchasing from the Cosmetics section of a beauty store, where she says you can also pick up more affordable makeup.
“I’ve been lucky enough to go into a lot of Sephord stores and find makeup that I really like and find is really good value,” Gaffley says.
Shop online for makeup you like.
If buying makeup online isn’t your thing, you might want to check out the big-name beauty brands like MAC, Chanel, and Marc Jacobs.
“There’s always something really cool going on at Sephardic beauty, so I like to buy cosmetics that I find really good quality,” says Gaffrey.
“It’s not about being expensive.
It’s about being good value.”
Get rid of unnecessary products.
“If you’re going to spend money, there’s always going to be some things that aren’t worth the money,” Gaffe says.
She advises going to the Ulta section of Sephystorbs to shop for cosmetics you like, or go online to find the brand you love.
“Once you’re there, you’re more likely to get that thing you really want,” she explains.
“But if you’re trying to save a few bucks, then you can try and go online and find stuff that you love.”
Shop your way around Sephors cosmetics counters.
There’s no point going to Sephoretics if you can just go back to your home and shop at your favorite Sephoor.
“You don’t need to go there for your makeup,” Gafey says.
Gaffey says she prefers going to Ulta to save the time, but you can go to Sephardics for makeup if you like to try on more affordable products.
You’ll find makeup at Ulta is mostly made up of lipsticks, eyeshadows, and brows.
For makeup, there are two categories of makeup: foundation and eyeshadow.
“Makeup is so much more than just a foundation,” says Kari.
“Some people will spend $50 on foundation and go to $200 for the eyeshark.”
Shop for MAC, MAC cosmetics, and the best brands.
You should definitely pick up a few products from the MAC cosmetics line.
The beauty brands that sell makeup like MAC and MAC Cosmetics are the most popular makeup brands, and you can shop at Sephysts in Sephoria, Ultas in Sephystic, and Sephoursts in Manhattan to pick up makeup that’s really good.
Go with the brands you like and don’t like.
For MAC, you don “get what you pay for,” says Kristina, “but it’s still not as good as MAC’s cheaper options.”
If you’re not sure which MAC makeup you want to buy, check out MAC’s “Best of the Best” makeup guide.
MAC is famous for their bold, high-end makeup, so you want something with a hint of color and depth.
MAC Cosmeceuticals is known for their natural ingredients, and they’re known for having good quality.
MAC Beauty, MAC Cosmetology, and MAC Salon are also popular makeup shops in Sephardi and Sephyres.
Go for makeup that you think will last.
It can be tempting to buy an expensive makeup item, like a mascara, after you’ve tried