Which Brands Keep It Cool? Anastasia Beauty’s Best and Worst Brands

In the latest installment of our beauty industry primer series, we’re tackling which brands keep it cool when it comes to their products.

In this installment, we’ll take a look at what we’ve learned about the most popular brands that we’ve seen over the years.

We’ll look at how each brand has managed to stay on top of new trends and improve their product lines.

We’ll also take a deep dive into the makeup and beauty industry’s latest trends.