In 2016, beauty brands such as Lancôme and MAC, as well as luxury brands such at Sephora and Marc Jacobs, made the switch from cosmetic to more natural-looking cosmetics.
It’s hoped the trend will continue as more brands opt for the natural, high-tech products that have come with higher prices, and it has helped attract more customers.
However, some of the brands that have been leading the natural cosmetics trend for some time have recently been hit with financial troubles, and there is a concern that the brand loyalty they build could be at risk.
The brands that will continue to be important to the growth of the beauty market include MAC, L’Oreal, Lutiflu, MAC cosmetics and L’Oréal, which together account for nearly half of the UK’s beauty sales.
“With a global market, it’s important for the beauty industry to maintain its focus on products that are more natural and more hygienic,” said L’Arbre Cosmetics UK Chief Executive, Dr. Joanne Hirst.
“I am very pleased to see MAC have made the decision to go into the natural-look cosmetics space, as this was always a key part of our marketing and sales strategy.”
MAC has made a number of significant investments in its natural cosmetics brands, including introducing the L’Atelier natural-coloured makeup in 2017.
L’Orèal has also made significant investments into its natural beauty products, including a line of skin care products, a line that features the scent of rose petals and other natural ingredients.
However, Lavina Estates, a beauty brand owned by Sephoria, is also seeing an increase in sales, and the brand is now valued at more than £2 billion.
Sephora has not announced an exact figure for the number of products it has sold in the natural cosmetic market, but it has said that in the first quarter of 2018, it had sold more than 4.3 million natural cosmetics.
With so many brands making the switch to natural products, it will be interesting to see how the cosmetics industry performs in the new year.
While it is important to keep in mind that the brands making a transition to natural cosmetics are still a minority of the market, there are still some very successful brands that continue to remain in the market.
A lot of brands that are taking the natural route have started to attract a lot of loyalty.
One of the reasons for this loyalty, according to Dr. Hirst, is the way the brands are designed and created.
These products are designed to be the perfect mix of natural ingredients and cosmetics, she said.
For example, MAC, for example, has a natural-tinted lipstick that is formulated with organic rose petal extract, as part of a new line that includes lipstick products with rose petale extracts.
Other brands that use natural ingredients are L’Occitane, the luxury brand owned by Lisbon-based cosmetics company Pigment which also has a line for natural-products, and L.A.W.A., which is a cosmetics brand based in London.
Pigskin is another natural-products brand that has also started to make inroads into the market with a line of natural-infused skin creams.
As a result of the growing interest in natural cosmetics, Dr Hirst said she is confident that the cosmetics market is set to continue to grow.
So what are the big trends to watch in 2018?
“For me, one of the big factors is the popularity of the natural beauty product market.
There are a lot more natural beauty brands that we are starting to see and that are attracting more and more customers,” she said, adding that there are also a number that are going to be big winners in 2018.
It is worth noting that Dr Hirls comments are based on an estimate of the number and market value of products sold, and does not include any of the companies that are currently in the industry.
Another important factor is the growth in the cosmetics and skin care industries.
According to research firm Euromonitor, the market for natural products is expected to reach $1.9 billion by the end of 2019.
But this figure does not mean that all of the industry is going to see an increase, as it is still expected to shrink by 1.6% in 2019.
“It’s important to recognise that the growth rate is dependent on a number other factors that are not yet fully captured by the data,” Dr Hird said.
“There are also companies that have grown in value and others that are shrinking, so the growth is going in different directions.”
One trend that is certain to remain a part of the growth for the cosmetics, skin care and natural