Beauty products like spy cosmetics have become so popular that they’re starting to get a lot of attention, and that’s not a good thing.
If spy cosmetics can’t sell enough to justify their hype, the products might be more popular than they are, according to experts.
We have to be smart with our marketing, said Angela Lee, an associate professor of marketing at the University of North Carolina at Charlotte who studies beauty and social marketing.
It’s better to do it the old fashioned way, by selling something that is not going to sell itself.
People are spending money on beauty products.
They’re spending money in cosmetics, too, and I think that we’ve done a disservice to them and we’re really sorry about that, Lee said.
Spy cosmetics can be a powerful marketing tool.
They can drive up sales, Lee added.
“If you think about it, if you’re trying to drive down the price of a product and you’re selling it at a discount, and you have this whole community that wants it, and it sells out, that’s a lot better for the brand,” she said.
“You’re basically getting an advertising platform that is helping you drive down your competitors.”
We want to encourage consumers to go back to a more traditional way of buying, said Sharon D’Angelo, a professor of consumer psychology at the Wharton School at the Graduate School of Business.
It’s a strategy that’s very well-established, but it’s not necessarily a great way to build trust with people.
We need to find a way to make it easy for people to go the new way of purchasing, D’Anderson said.