Stila cosmetics is launching a hair gel called “Curl Hair” to promote their new “natural” line of products.
While the brand’s other products are mostly made of natural ingredients, “Crow’s Hair” will be the first product to contain synthetic ingredients, including a chemical called pyridoxine sulfate (PPS).
Stila announced the product via Instagram and YouTube, which are both now live.
The company is aiming to reach women who are trying to achieve the “natural look” and are looking for products to help them achieve that look.
“Crown Hair” is the only product to come from a company that has previously launched natural products, but they don’t seem to have focused on it as a product yet.
“We’re definitely not going to be making a lot of products like this, but we want to share that our hair products have always been made with natural ingredients,” said Krista C. Deering, co-founder and CEO of Stila Cosmetics.
“Our products are a reflection of who we are as a company, and we want people to be proud of it.
We wanted to bring this new natural hair product to women who were looking for a natural product.”
Stila’s Hair Gel comes in three different sizes, but the company says that its best fit is a small, medium, or large size.
You can get it here for $25, $35, and $45, respectively.
(The products are also available in black and grey.)
Deering says that the new product has been approved for use by the FDA, but she didn’t elaborate on what those standards were.
“As soon as we were able to test this product, we were very excited,” she said.
“Because this is the first of a line of natural products from Stila, we wanted to make sure this was a safe and effective product for our community and that it was going to get through the FDA.
It was the first time we had tested a product, so we wanted everyone to know that it’s safe and this is safe for us.
We know that there are some concerns around using chemicals in natural products and this was something that we were not going take lightly, but it’s not going into a marketplace with chemicals.”
The company’s new line of hair products also includes “Truffle Hair,” which is a gel that contains pectin and hyaluronic acid.
You’ll be able to find the product in three sizes, ranging from $25 to $50.
(Cleaning your hair is an important part of the natural hair care regimen.)
The new hair products were created with Stila in mind.
“The beauty industry has changed dramatically since we first started in 2009 and we wanted our products to reflect that,” Deering said.
Deer told The Next GoV, “I think we’ve got a really interesting opportunity to really make a statement about natural hair products.”
The company is working with a number of different hair care brands, including OPI, Revlon, Revista, and Lush.
You also can check out the company’s website for more information.
(Image via Stila)