Jewelry store Diamond cosmetics will stop selling cosmetics that contain animal testing, a spokesperson told The Jerusalem News on Monday.
“Diamond has a long track record of being a champion of animal rights, and we are pleased that we will not be selling products that contain products containing animal testing,” the spokesperson said.
In 2015, the company’s head of cruelty policy, Shai Harel, announced that the company would no longer sell cosmetics containing animal products.
“We have been working with our suppliers to ensure that our products do not contain ingredients that are harmful to animals, and in this case, our suppliers have complied with this policy,” Harel said in a statement.
“Our company values its customers’ trust and confidence, and it is important that we remain a place where our customers can shop and make informed purchasing decisions.”
Last year, Diamond launched a campaign called #LoveAnimals, which aims to end the use of animals in cosmetics.
Diamond also launched a new website dedicated to the issue, www.loveanimals.org.
The spokesperson declined to comment further on why the company has decided to stop selling the cosmetics containing animals.
“The decision to discontinue animal testing is a decision based on a commitment to continue to protect our customers, our brands and our brands’ reputation and the health and safety of our customers,” the company said in the statement.
The cosmetics business is expected to expand its use of cruelty-free alternatives to cosmetics.
In April, the cosmetics company announced plans to start using a cruelty-neutral formulation, but only in certain cosmetics.
“We are going to start with the basics and go from there,” said Harel.
A spokesperson for the animal-testing group Caring for Animals (CFA) told The New York Times that they were “not surprised” by the decision to stop using animal testing.
“It’s been a long time coming, and Diamond is one of the most important brands for the cosmetics industry, so this is a very significant move,” the group’s director of policy and communications, Jennifer Ackerly, told the Times.
Diamond’s decision to pull its cosmetics is not the first time a cosmetics company has pulled its products from the market.
Last month, the retailer H&M announced that it was pulling its animal-tested cosmetics.
The company said it would start removing animal-test ingredients from its products in 2018.